Video Makes Blogs More Interesting

As we approach the final home stretch of IMC 642, Web Analytics & SEO, we are being asked to generate more traffic to our fledgling blogs in order to gain a more comprehensive understanding of all of the tools that exist to draw traffic, increase conversions and analyze the success or failure of an online site.

I don't think that I'll be winning any awards for my thought leadership on this topic, but that doesn't mean I did not grasp many of the concepts outlined in this class. I consider myself fortunate to have had this opportunity to enroll in the Integrated Marketing Communications (IMC) Masters Program at the esteemed West Virginia University. As a marketing professional, I know that knowledge of this particular field of study will be increasingly useful in the next decade.

We've worked hard these past few weeks, cramming in a semester of content into a nine week class. The holiday season is upon us, so soon we will all be decking the halls, baking up a storm, and possibly shopping 'til we drop. Actually, scratch that shop 'til we drop thing. IMC 642 definitely taught us that we can sit at our computers in our PJs and wait for all of those highly targeted behavioral ads to tell us what we need to buy this season. Privacy? Who needs it?

Whether you will celebrate Christmas, Hanukkah, or Kwanza, one thing is true. Many of us will be working very hard up to that final assignment  due on December 24 (Christmas Eve)! And, we will all be ringing in the New Year as graduate students, eager to complete our WVU Master's Degree in 2013!

I thought I'd offer a little break in the study action with one of my favorite seasonal videos of all time. I bet you like it too. Don't worry, it's rated PG.   HAPPY VIEWING!